(10th October 2010) In previous years, New Balance’s annual APAC (Asia-Pacific) project has been grounded in Asian culture, producing exclusive footwear collections such as the Hungry Dragon, China Mask and Feral Creation. However this year, the project takes a break from the artist/store collaborations and goes back to the company’s sports heritage of classic running footwear designs with the Tricolor collection.New Balance took inspiration from their past, applying three of their heritage footwear colors – burgundy red,navy blue and classic gray – onto a pack of limited edition running shoes.
The highlight of the TriColor collection will be the CM1500SB, which is inspired by the recent re-released of the original M1300JP cult favorite that is highly revered by New Balance fans and collectors worldwide. The CM1500SB is individually numbered and limited to 600 pairs worldwide and is a showcase of New Balance’s heritage and history. It is made from premium nubuck and mesh, and will only be available at select top-tier New Balance accounts. The CM1500SB comes with heritage print inserts, shoe bag and in a special drawer box.
On a wider scale, the hybrid M150 model – a modern interpretation of the 1500 classic design – has been made over in burgundy red, navy blue and classic gray colorways. The uppers of the three shoes are made up of a mixture of suede, leather, nylon mesh and synthetic materials, and will be available at key New Balance stockists worldwide.
The launch of the collection will be supported by an exhibition of photos based on the TriColor theme titled ‘Your Balance. Your Color’. The photo exhibition is the finale of “Balance is Everywhere” campaign in 2010. Now for the first time, New Balance brings together 3 renowned photographic artists in Asia – Mr. Kim Hyeon Seong (Editor-in-chief of OhBoy! magazine) from Korea, admired for his fashionable and unique
everyday visuals, Mr. Masatoshi Nagase (award winning actor) from Japan for his storytelling images and Mr. Quo Ying Sheng (Art Director and artist) from Taiwan for his contemporary and artistic crossovers.
The photographic works of the artists will also be compiled into an album that will be sold at New Balance stores, with proceeds from the sales going towards the visually impaired communities within the respective city.
The ‘Your Balance. Your color’ photo exhibition will run from: Sept 27 – Oct 3, 2010, at the Omotesando Stadium, Tokyo. The ‘Your Balance. Your Color’ photo exhibition will kick-off at the Omotesando Stadium,Tokyo, from Sept 27 – Oct 3, 2010.
The New Balance Tricolor collection and charity photo album will be hitting stores on 10/10/10.
The CM1500SB will be available at LeftFoot and Limited Edt Vault while the M150 will be available at Leftfoot, Limited Edtstores and New Balance Concept Stores.
For more information please visit www.newbalance.com.sg/lifestyle
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